On 24 July 2020, Jivantika Mata vrat begins in Gujarat and Maharashtra. Jivantika Vrat (Jivati Puja, Jara Jeevantika Vrata) is observed on Shravan Shukravar (Fridays in Shravan Month) as per Gujarati calendar.
In 2020, Jivati Pooja dates are – 24 July, 31 July, 7 August and 14 August.
There is no specific puja procedure for Jiviti vrata. Some special recipes like Puran Poli are made and served to family members. Women apply haldi and kumkum on each others forehead and prayed to Goddess Jivati for long and happy marital life.