On 18 August 2023, Jivantika Mata vrat begins in Gujarat and Maharashtra. Jivantika Vrat (Jivati Puja, Jara Jeevantika Vrata) is observed on Shravan Shukravar (Fridays in Shravan Month) as per Gujarati calendar.
In 2023, Jara Jivantika Puja dates are – August 18, August 25, September 1, September 8 and September 15. In North Indian Hindi calendars, Jara Jivantika Puja 2023 dates are – July 7, July 14, August 18 and August 25.
There is no specific puja procedure for Jiviti vrata. Some special recipes like Puran Poli are made and served to family members. Women apply haldi and kumkum on each others forehead and prayed to Goddess Jivati for long and happy marital life.