Shravana Shukravaram (Fridays in Shravan Month) is very auspicious day for MahaLakshmi Puja. In Andhra Pradesh, Telangana and Karnataka, Goddess Mahalakshmi is worshipped on Shravana Shukravaram.
In 2026, Shravana Shukravaram dates are – 14 August, 21 August, 28 August, 4 September, 11 September. Mahalakshmi Sthapana Pooja is on August 14 and Varalakshmi Vratham is on August 28.
On the first Friday of Shravana Masam, Mahalakshmi Sthapana Puja is observed. The second Friday (this year, third Friday), Varalakshmi Vratham is observed. Those who missed Varalakshmi Vratham on second Friday, can perform it on any Friday in the month.
Gujaratis observe Jara Jivantika Vrat on Shravan Shukravar whereas Marathi people perform Jivati Pooja.
Goddess Mahalakshmi is the main Goddess to worship on Fridays in Shravan month. On the first Friday, Sampath Lakshmi vratam or Sampada Lakshmi puja is observed in Karnataka and Andhra Pradesh.
4 week-long Mahalakshmi Puja begins on first Shukravar with Mahalakshmi Sthapana Pujan. The second Friday of the month is observed as Varalakshmi Vratam or Varadalakshmi Puja. Varada Lakshmi Puja is also performed by Marathi women. Malahalkshmi Vrat Samapana or Udwasana or Udhyapan is performed on fourth Shukrawar of Shravan month.
In some places Vaibhava Lakshmi Vratam, Siddha Lakshmi Vrata, and Ashtalakshmi Puja are also performed during Shravana Shukrawaram.