Hyderabad Goes Green has started their Green Holi campaign in Hyderabad, encouraging the usage of natural and eco-friendly colours for Holi festival celebrations. As per their version: Hyderabad Goes Green is pleased to announce the “Green Holi“ campaign for Holi festival 2013 on March 26, 27.
On the similar lines of last year’s, this is a campaign in association with ANGRAU (Agricultural University) who is responsible for making the colours under their research project of NAIP (National Agricultural Innovation Project). We are planning to produce around 1500 kgs of natural colors, all manufactured locally and packaged by some BPL women of the Borabanda slum area.
For this year’s festival, we have come up with some sustainable packaging ideas for the colours to reduce the environmental impact of the campaign. Please find attached some pictures regarding this. The colours shall be packed in small pouches made from newspaper, and these in turn shall be placed in a Jute bag, when bought by the customer. These Jute bags are not only earth-friendly but also carry a green message of reducing the usage of plastic bags. This campaign shall be one of a kind in the city and we are expecting a greater response this year. We will also be holding two press meets, one to announce the launch and the other to announce the various sale points of the colours in the city.
“We would be very happy if you could help us in spreading the news through HINDUPAD. Thanks in advance, celebrate Holi with natural colours to be safe”, says Abhinav Gangumalla, Founder & CEO of Hyderabad Goes Green.
Also attaching the draft poster and packaging picture for your reference. The retail price of colours is Rs.200 for a set of 5 colours, 100g each.
As per A Sharada Devi, dean, Home Science, ANGRAU, who is leading the eco-friendly colours project, flower sources of Kesula and marigold produce yellow colour. Mehendi and dried leaves provide us with the colour green, red sandalwood powder extract has been used to produce shades of red. Barks of certain trees provide brown colour while beet root gives magenta shade.
Thanks to the huge demand, this year, ANGRAU officials said that 1.5 tonnes of natural colour has been prepared by the tribal groups. In all, five colours including blue, pink, orange, green and yellow will be available.
Hyderabad Goes Green Store Address: Plot No.74, Road No.5, Banjara Hills, Hyderabad. Phone: 91-7416790905
Ten more counters will be opened in various parts of the capital in due course.