Internationally acclaimed “Manish Arora” fashion label removed the leggings, harem-pants and skirts depicting the image of Lord Shiva in Nataraja form from its website, which protesting Hindus had termed repugnant.
Dancing Nataraja Layered Miniskirt, knee-length Dancing Nataraja Harem Pants, and Dancing Nataraja Leggings, which were earlier available on Manish Arora Online Store for EUR 570, EUR 405, and EUR 250 respectively; were not seen on the company website today. Famous entertainers like Lady Gaga, Britney Spears, Rihanna, Kate Moss, Katy Perry, and M.I.A. have reportedly worn Manish Arora designed dresses in the past.
Well known Hindu statesman Rajan Zed, who spearheaded the protests, in a statement in Nevada (USA) today commenting on this development, said that it was “step in the right direction”. Zed urged the designer-manufacturer Manish Arora to issue a public apology, stop selling and immediately recall all such legwear from worldwide stores which showed Hindu Lord Shiva.
Lord Shiva was meant to be worshipped in temples or home shrines and not to be desecrated by wearing on the legs and other lower parts of the body for the mercantile greed of a fashion house, Zed, who is President of Universal Society of Hinduism, argued and added that it was disturbing to see image of Lord Shiva, who was highly revered in Hinduism, on the legs.
Rajan Zed thanked various Hindu organizations as well as Jewish and Buddhist leaders who supported this protest. Symbols of any faith, larger or smaller, should not be mishandled, he stressed.
Hinduism was the oldest and third largest religion of the world with about one billion adherents and a rich philosophical thought and it should not be taken lightly. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees, Zed pointed out.
Rajan Zed further said that in view of his Indian heritage, Manish Arora should have known better the significance of Lord Shiva and how much venerated he was among Hindus.
“Manish Arora” fashion label, launched in 1997 and now known worldwide, is headquartered in Noida (India) as Three Clothing Private Limited with an office in London. Its products, which besides clothing also include eyewear, cosmetics, watches, and crockery, are stocked in well known stores worldwide. It had some kind of collaboration with Reebok, Nivea, Absolut Vodka, and Mercedes Benz.