Today, 28 December 2012 is Datta Jayanti (Dattatreya Jayanti). Datta Jayanti falls on Margashirsha Purnima.
Lord Dattatreya is believed as an incarnation of Trimurthi: Lord Brahma, Vishnu and Shiva. Sri Datta was born to Anasuya and Atri Maharshi. To test the Pativrata dharma of Anasuya, Trimurtis went to her Ashram and asked her to offer food to them without wearing any clothes.
Anasuya turned them as babies and fed them as they wished. Knowing this, Tridevis (Goddess Parvati, Lakshmi and Saraswati) came to her and requested her to bless them with their husbands.
Dattatreya Swamy is also believed as one of the important Guru in Guru Parampara.
Gangapur Dattatreya Swamy Temple, Akkalkot Temple, Pithapuram Sripada Srivallabha Temple and Humnabad Manikprabhu Temple are the best places to visit during Datta Jayanti celebrations.