Datta Jayanti (Guru Dattatreya Jayanthi, the birthday of Lord Dattatreya) is observed on Margashirsha Purnima, the full moon day in Margashirsha Month. In 2017, Datta Jayanti date is December 3.
In fact, Datta Jayanti is observed on Shukla Paksha Chaturdashi in Margashirsh month. Dattatreya, the son of Anasuya and Atri Maharshi, is considered as Trimurti Avatar, an incarnation of Hindu Trinity – Lord Vishnu, Brahma and Shiva.
Purpose of Dattatreya incarnation and Datta Jayanti
When Goddesses Saraswati, Lakshmi and Parvati came to know about Anasuya’s pativrata dharma, they wanted to test her and requested their husbands Brahma, Vishnu and Shiva to do so by asking her to give food with unclothed body. Anasuya made the Hindu trinity as small babies and fed them without any cloth on her body. Anasuya’s husband, Atri Maharshi came and knew the whole episode, created all three babies into one. This one form of Trimurti is Dattatrya Swamy. With their powers, Atri and Anasuya recreated Brahma, Vishnu and Shiva.
Dattatreya Jayanti Celebrations
Datta Jayanthi is celebrated with lot of gusto in Sri Pada Vallabha Kshetram at Pithapuram in East Godavari district of Andhra Pradesh. This kshetram is also known as Padagaya Kshetram, Datta Kshetram or Vallabha Kshetram. Dattatreya Jayanti is a major festival at Ganugapur Sri Kshetra Dattatreya temple in Gulbarga district in Karnataka.
Read this post to know about Datta Jayanti puja procedure and the Vrat Vidhi for Dattatreya Jayanti