Noli Nom Vrat falls on ninth day in Shravan Month in Gujarat and some Gujarati influenced places of Maharashtra. In 2012, Noli Nom Vrat date is July 27. It is observed on Shukla Paksha Navami of Sawan Maas as per Gujarati calendar. It is not so popular vrata as it is not mentioned in many books or online resources.
The couples those who to beget children observe Noli Nom vrat. Upvaas (fasting) is observed by both men and women.