World Sparrow Day 2017 Sand Sculptures are designed by Tarani Prasad Mishra on the banks of Vamshadhara River in Andhra Pradesh.
World Sparrow Day is a day designated to raise awareness of the house sparrow and then other common birds to urban environments, and of threats to their populations, celebrated on 20 March.
It is an international initiative by the Nature Forever Society of India in collaboration with the Eco-Sys Action Foundation (France) and numerous other national and international organisations across the world.
World Sparrow Day also has a broader vision to provide a platform where people who are working on the conservation of the house sparrow and other common birds can network, collaborate and exchange conservation ideas which will lead to better science and improved results. It aims to provide a meeting ground for people from different parts of the world to come together and form a force that can play an important role in advocacy and in spreading the awareness on the need of conserving common biodiversity or species of lower conservation status.