“The holy festival of Vishu is celebrated by Malayalees. All the Indian festivals are sacred and demonstrate great ideals. The Keralites (people from the State of Kerala, India) celebrate their festivals ONAM and VISHU in the most sacred way.”
He further added, “With each festival one should cultivate divine feelings. When you contemplate on God with all sincerity and devotion, you become God yourself. This is what The Vedanta says: ‘Brahmavid Brahmaiva Bhavati (the knower of Brahman becomes Brahman himself). You will become what you think”
Regarding the Inner Significance of this festival, Sai baba said, “The people of Kerala are celebrating the festival of Vishu. The inner significance of Vishu is to cultivate sacredness. It does not end with preparing Payasam (pudding) and partaking of it. Sanctifying your heart is true pudding. You will be celebrating Vishu in a true spirit only when you make efforts to purify your heart.”
The Sai message delivered to the Malayalees, “Every festival in India is suffused with divinity. On each festival day, people go to temples and offer their prayers to the Almighty. This is a positive trait. Forgetting God and always thinking of the world is a negative quality.” Plus “You may undertake any Sadhana, but never forget the Principle of Love. Never be afraid of troubles; sanctify your life with love. Love everyone. Where love is, there God is. Love is God. God is love. All the time we should think of God and contemplate on Him.”