Preeti Vrata is a specific spiritual vow (vrata) observed during Chaturmasya—the four-month holy period beginning in the Hindu lunar month of Ashadha (when Lord Vishnu enters Yoga Nidra, or divine sleep) and concluding in Kartika.
Described in traditional texts like the Matsya Purana, this vrata is undertaken to cultivate discipline and attain universal love and affection (preeti).
Here is how the Preeti Vrata is traditionally observed:
The Vow (Austerity)
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Duration: The vrata lasts for the entire four-month duration of Chaturmasya, beginning in Ashadha.
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The Restriction: The core austerity of the Preeti Vrata is the complete abstinence from applying or using oil on the body or hair for the entire four-month period. This practice is meant to minimize vanity and bodily sense gratification during the sacred months.
The Conclusion (Dana)
At the end of the four months, the vrata is formally concluded through specific acts of charity (dana). The devotee is required to donate:
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Bhojana Materials: Complete food supplies and grains.
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Vegetables: Fresh produce.
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Utensils: Household vessels, pots, and drinking glasses to Brahmanas or those in need.
The Benefit (Phala)
In Hindu tradition, specific vratas yield specific spiritual or material fruits. The person who successfully completes the Preeti Vrata is said to endear themselves to one and all. Because the vow blesses the observer with universal love, harmony, and an attractive aura of goodwill, it is aptly named the “Preeti” (Love/Affection) Vrata.
A Note on “Krishna-Preeti” (Go-Padma Vrata)
In some regional Vaishnava traditions (particularly within the Madhwa sampradaya), you will also hear the term preeti used regarding Chaturmasya in the context of the Go-Padma Vrata.
While not called “Preeti Vrata” itself, the Go-Padma Vrata is observed by women for the four months of Chaturmasya specifically to attain Krishna-Preeti (the ultimate love and pleasure of Lord Krishna).
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It involves drawing a daily rangoli of a cow and calf (Go-padma) alongside 33 lotus symbols.
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It was said to be taught by Lord Krishna to his sister, Subhadra Devi.
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It concludes on Utthana Dwadashi with the observer donating sweet foods (like Payasa or Adhirasa) to her own brothers, honoring the brother-sister bond between Krishna and Subhadra.