Sri Lakshmi Jayanti, birthday of Goddess Sri Lakshmi Devi, consort of Lord Sri Maha Vishnu, is celebrated on Falguna Shukla paksha Pournami. Goddess Sri Maha Lakshmi is also called as Goddess of wealth. On this occasion devotees worship Goddess Laxmi devi with utmost devotion.
In 2018, Sri Lakshmi Jayanthi (Falguna Purnima) falls on March 1. Phalgun Purnima is also celebrated as Holi (Holika), the colourful festival.
Birth of Goddess Sri Laxmi Devi:
Various Puranas and some other ancient religious scriptures describe the birth of Goddess Maha Laxmi. Some Hindu religious texts explain that Goddess Laxmi was the daughter of the great sage Maharshi Bhrigu, and was reborn during the churning of the Ocean.