Upset Hindus have urged Lafayette (Colorado, USA) based Odd13 Brewing, Inc., to apologize and withdraw its “Hanuman” beer, calling it highly inappropriate.
Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, stressed that Lord Hanuman was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed.
Hinduism was the oldest and third largest religion of the world with about one billion adherents and a rich philosophical thought and it should not be taken lightly. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed argued.
In Hinduism, Lord Hanuman is known for incredible strength and was perfect grammarian. Moksh (liberation) is the ultimate goal of Hinduism. There are about three million Hindus in USA.
Odd13 Brewing, Inc., founded by Kristin Scott and Ryan Scott, claims: “Our beers have character, and are characters” and adds that their “every beer has a personality”.
Giving the “story” behind “Hanuman”, which is styled as “Single Hop IPA”, it states: “Hanuman is a kind shapeshifting super-monkey”. It describes Hanuman beer as: Hanuman is an American IPA with a light malt character that showcases robust hopping.
Lafayette, incorporated in 1890, is known for Thomas Open Space Barn and Oatmeal Festival. Christine Berg is the Mayor.