Jiviti Puja or Jara Jivantika Puja (Jara Jeevantika Vrata) is a pooja observed by married women in Maharashtra and Gujarat on Fridays during Shravan month. In 2012, Jiviti Puja or Jara Jivantika Puja dates are: July 20, July 27, August 3, August 10 & August 17. Jivati Puja is observed on one of the Fridays in Shravan month. Jiviti is an avatar or manifestation of Goddess Parvati.
In Maharashtra there is popular belief that worshipping Goddess Jivati or observing Jivathi Pooja can protect children from evil and bad effects and makes them healthy. There is no specific puja procedure for Jiviti vrata. Some special recipes like Puran Poli are made and served to family members. Women apply haldi and kumkum on each others forehead and prayed to Goddess Jivati for long and happy marital life.