The year 2012 is the beginning of good sign for Hyderabad’s water bodies. The main reason is that this year’s Ganesh Chaturthi festival is going to witness a significantly lesser dose of Plaster of Paris and toxic paint. This major change is happening because the number of people opting for eco-friendly idols has increased a lot in the city.
More craftsmen from West Bengal are engaged in making Ganesh idol with clay and sand according to the Bengali tradition of idol making. A good number of craftsmen and artists are stationed in various part of Hyderabad and had been working to meet the demand of Hyderabad’s Ganesh idols. They had made eco-friendly Ganesh items of various sizes that suits for households and Ganesh mandals.
A seller from Chaderghat said, “In the past few years, business has improved here as people are now more aware about the environment. Three years ago, selling our stock was a herculean task, but this time the demand is much more than the total number of idols being made.”
The craftsmen also complained to the media that, “The newer ones are at Miyapur, Uppal, Rakshapuram near Barkas and Shivarampally. With so many competitors entering the business, it is getting increasingly difficult to find land for setting up karkhanas too.”
These craftsmen and artist are earning a profit in the margin ranging from Rs 75 000 to Rs 1 lakh on a total investment of around Rs 1 lakh. An artist said, “The price of medium-sized idols of around 10 feet in height ranges from Rs 10 000 to Rs 35 000. Until 2009, getting around 20 to 30 customers was considered a good season and even they would bargain heavily. But this year, nearly 100 customers have already approached us and our investment is likely to double.”