Upset Hindus urge Brazil’s fashion brand to withdraw Lord Ganesh shorts & apologize

Upset Hindus are urging Franca (São Paulo, Brazil) headquartered clothing company Jon Cotre for immediate withdrawal of shorts carrying image of Hindu deity Lord Ganesh; calling it highly inappropriate.

Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to adorn one’s thighs, hips, groin, buttocks, genitals and pelvis. Inappropriate usage of Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, also urged Jon Cotre and its CEO to offer a formal apology; besides withdrawing Lord Ganesh shorts.

Jon Cotre should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. It was deeply trivializing of immensely venerated Hindu deity Lord Ganesh to be displayed on shorts, Rajan Zed emphasized.

Hinduism was the oldest and third largest religion of the world with about 1.2 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled; Zed noted.

Rajan Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.

Each of the objectionable six Ganesh shorts for men and women, carrying images of Lord Ganesh, were priced at R$ 69,99 and described as “Ideal for Beach or Pool”. Launched in 2011, Jon Cotre deals in men’s, women’s and children’s fashions.

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