Even after the destruction of this body, consciousness is not destroyed. Rather, consciousness is transferred to another type of body and again makes us aware of the material conception of life. That is also described in the Bhagavad-gita. At the time of death, if our consciousness is pure, we can be sure that our next life will not be material — our next life will be spiritual. If our consciousness is not pure at the point of death, then, after leaving this body, we shall have to take another material body. That is the process which is going on. That is Nature’s law.
We have now a finite body. The body which we see is the gross body. It is just like a shirt and coat: within the coat there is a shirt, and within the shirt there is a body. Similarly, the pure soul is covered by a shirt and coat. The garments are the mind, intelligence and false ego. False ego means the misconception that I am matter, that I am a product of this material world. This misconception makes me localized. For example, because I have taken my birth in India, I think myself Indian. Because I have taken my birth in America, I think myself American. But as pure soul, I am neither Indian nor American. I am pure soul. These others are designations. American, or Indian, or German, or Englishman; cat or dog, or bee or bat, man or wife: all these are designations. In spiritual consciousness we become free from all such designations. That freedom is achieved when we are constantly in touch with the supreme spirit, Krishna.
The International Society for Krishna Consciousness is simply intended to keep us in constant touch with Krishna. Krishna can be in constant companionship with us because He is omnipotent. Therefore, He can be fully in touch with us by His words. His words and He are not different. That is omnipotence. Omnipotence means that everything relating to Him has the same potency. For example, here in this material world, if we are thirsty and we want water, simply repeating “Water, water, water, water,” will not satisfy our thirst, because this word has not the same potency as water itself. We require the water in substance. Then our thirst will be satisfied. But in the transcendental, absolute world, there is no such difference. Krishna’s name, Krishna’s quality, Krishna’s word — everything is Krishna and provides the same satisfaction.
Ref: Krishna, the Reservoir of Pleasure authored by Srila Prabhupada (Founder – Acharya, ISKCON)