Datta Jayanthi is celebrated with lot of gusto in Sri Pada Vallabha Kshetram at Pithapuram in East Godavari district of Andhra Pradesh. This kshetram is also known as Padagaya Kshetram, Datta Kshetram or Vallabha Kshetram. Dattatreya Jayanti is a major festival at Ganugapur Sri Kshetra Dattatreya temple in Maharashtra.
Pada Puja, also known as Sri Datta Paduka Puja, is the main ritual during the celebrations of Datta Jayanti in Ganugapur Sri Datta Mandir. Pada Gaya kshetram located in Pithapuram, Andhra Pradesh, is also called as Sri Pada Sri Vallabha Samsthanam. It is popularly known as the birth place of Sripada Vallabha, the first divine incarnation of Lord Dattatreya.
Devotees believe that in this place, the Lord seeks bhiksha in various forms. During Datta Jayanthi, Datta Stotram or Sri Dattareya mantrams are recited. Here you can read about Sri Pada Sri Vallabha.