Jara Jivantika Puja, Jivantika Vrat is observed on Shravani Shukravar (Fridays in Shravan month) in Maharashtra and Gujarat. Jara Jivantika Puja 2012 dates are: July 20, July 27, August 3, August 10 & August 17. Jivantika vrat is dedicated to Jivantika Maa who is believed as an incarnation of Goddess Parvati.
Jara Jivantika Vrat katha or the legend of the puja is mentioned in the Skanda Puran. The legend is associated with the story of a king, his queen and a Brahmin woman.
The famous temple dedicated to Jivantika Maa is located in Rajkot. In this temple grand Yagna is performed during Jara Jivantika Puja days.

CHHAYA K.SHAH
Aug 02. 2011
I want to do Jivantika Vrat this friday, but I have a questioned that the person who is having vrat on Friday can not go out from the house, is this so? or not ? please let me know because I am working women.
naveen.sanagala
Aug 02. 2011
There is no such rule for this vrat
Kina
Jul 20. 2012
I can eat bananas in jivantika vart?
Suchita
Jul 21. 2012
Yes you can eat bananas and all other such fruits. I am fasting this year on jivantika Maa Fridays. May Maa bless us all!!! Om Shri Jivantikayei namah!!!
Basanti
Mar 18. 2013
Www jivantikamatas temples photos com
Raakhi
Apr 08. 2013
where is place of jivantika maa?
Shubhashis
Apr 09. 2013
jivantika mataji temple address -rajkot