Upset Hindus are urging Keighley (West Yorkshire, England) based Wishbone Brewery to apologize and withdraw its Ganesh beer; calling it highly inappropriate.
“Ganesh” (a well-known Hindu deity) is described on the Brewery website as “a Lime & Grape infused Wit-style beer with Coriander & hints of Camomile, hopped with Nelson Sauvin & Motueka, Unfined and hazy 4.5%”.
Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Ganesh with an alcoholic beverage was very disrespectful where he seemed to be in the company of beers named “Rascal”, “Bandit”, etc.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
“Wishbone Brewery Limited is a microbrewery based…in the shed of a textiles mill” which aims “to brew flavoursome beers in a broad range of styles”.