Sri Rama Navami is the biggest festival celebrated at Bhadrachalam Sri Sita Ramachandra swamy temple in Khammam district of Andhra Pradesh. Sri Rama Navaratri is celebrated for more than 9 days in which Rama Pattabhishekam and Sita Rama Kalyanam are the main rituals. In 2018, Sri Rama Navami date is March 26. Ram Navami utsavam is also celebrated as Sri Rama Brahmotsavam at Bhadrachalam.
Sri Rama Navaratri celebrations start on Chaitra Shudda Padyami (first day of Chaitra masam) or Ugadi day and last for ten days. Along with Lord Sri Rama and Goddess Sita Devi, Lakshmana, Anjaneyaswamy and Bharata are worshipped during the festive days. Ram Navami is celebrated on the day during which Punarvasu nakshatram falls. Punarvasu nakshatram is the Janma nakshatram (birth star) of Ramachandra. The rituals are observed in Telugu and Dravidan style of puja.
Theppotsavam is the major attraction on concluding day of Sri Rama Brahmotsavalu. Millions of devotees throng Bhadrachalam Sita Ramachandra swamy temple to watch the Navaratri utsavams.