om bhakti logo
OM Bhakti – Brand Story
Lighting Diyas (lamp) has been a daily custom in most on the Indian Homes. As per the tradition, Diyas are lighted in the morning and evening. There is a strong belief that lighting Diyas will bring exudes Positivity along with the spreading brightness around. The Key products of Diya lighting are Cotton Wicks and Puja Oil. Making of Cotton Wicks was earlier a home activity but slowly the activity at home reducing and consumer are dependent on the product available in the market. The immediate players to meet this growing demand of Cotton Wicks in the market were local manufacturers who made Cotton Wicks (Batti) with Bleached Cotton, unhygienic process and with no statutory compliances. Consumers had no option but to use the available cotton wicks in the market.
OM Bhakti is the First Brand to Organize the Puja Samagri Category Products by solving to major issues of the consumer.
Om Bhakti Puja Oil | Om Bhakti Cotton Wicks | Om Bhakti Camphor
Right Quality Puja Products : OM Bhakti did the Cotton product research, worked with Cotton Research Institute and arrived at the right Cotton Family to be used for Wick making. After getting the right process of making the wick with the raw cotton, OM Bhakti launched Pure Puja Cotton Wicks which light for 12 hours continuously with minimum required puja oil. To support the Cotton Wick to light for longer time, OM Bhakti also developed and launched Pancha Deepa Oil, a right recipe of blend of Five Natural Oils for Diya Lighting. This solved the Consumer need to getting a Right Cotton Wick and a separate right quality Puja Oil for the Diya Lighting.
To bring better confidence amongst the consumer, OM Bhakti got the Cotton Wicks Certified for 12 hours lighting with OM Bhakti Pancha Deepa Oil. And OM Bhakti is the first brand to certify Cotton Wicks for the claims of the performance.
OM Bhakti has developed variety of Puja Cotton Wicks and Cowmilk Ghee Wicks. As in India, region wise the usage of Puja products varies, hence OM Bhakti has paid due attention to serve all the Indian Consumer for Puja Samagri products by launching variety of Puja Samagri products.
Ease of Availability of Puja Products : Puja Products have always been available near the Temple Stores and in some cases, consumers used get in bulk from their relatives at hometown. So, getting Puja products was not such an easy activity. OM Bhakti (with its certified puja Samagri products) is the First Puja Samagri Brand to launch Puja Cotton Wicks and other Puja Samagri Products in Supermarket, Online Platforms and in nearby Kirana. This gave the consumer and easy access to buy Right Quality Branded Puja products at their convenience.
Consumer’s Love for pure puja products has made OM Bhakti the top brand in the Puja Need Category in most of the Online grocery Platforms. Consumer have showered love with good ratings and with regular monthly purchases of OM Bhakti Puja products.
Social Impact : As our name suggests, we are the devotees of the creator of the universe. Hence, it is our responsibility to take care of our society. At OM Bhakti, we try to walk hand in hand with every child of God. We offer employment and earning opportunities for the maximum number of people. Many Ladies Groups from Rural India help us to manufacture puja products with immense devotion and purity. As we grow with our customer’s patronage, more ladies’ groups would get opportunity to work and earn. We source the special desi cotton from Framers and give it to the Ladies Self help groups to make Cotton Wicks of standard and quality.
Reduce Puja Preparation Time : OM Bhakti has also launched a Pure Cow Ghee Wicks for daily puja. This helps the consumer in reducing puja preparation time and give more quality time for puja.
OM Bhakti also has Festival Puja Kits for each festival and these kits are designed such that the consumer doesn’t have to roam around to get different puja products for the festival and also should not getup for any Samagri need while doing puja.
OM Bhakti’s Vision is
(i) To be consumer’s most Trusted brand for Puja Samagri,
(ii) Make Puja Samagri easily available for the consumers in its natural & pure form,
(iii) Rural Ladies Empowerment
OM Bhakti is transforming the Puja Needs Category for higher customer satisfaction and sales in the Modern Trade & General Trade Business. OM Bhakti will continue to launch Pure & Natural Puja Samagri products to meet the new and changing Indian Consumer needs keeping in mind of complying with the Traditions & Customs.
Hindupad has collaborated with OmBhakti to provide pure and affordable puja samagri for your puja purposes.
