Today, 17 June 2013 is Shukla Devi puja, Kheer Bhavani Mela, Trilochan Ashtami, Thindukashtami Vrata. It is observed on the eighth day of bright half in Jyeshta Month, Jyeshta Shukla Ashtami tithi.
Goddess Shukla Devi is one of the powerful manifestations of Goddess Shakti. Shukla Devi resembles with Dasamahavidya and Saptamatrika devatas. Goddess Kheer Bhawani Mata is revered as the Goddess of Jammu and Kashmir as per the Kashmiri Pandits.