Religion is an indispensable part of life in India. A predominantly Hindu nation, India is nevertheless a secular and democratic country that has people from all faiths living together. However, religious sentiments are of much importance to the locals, who are both god-fearing and passionate about their beliefs.
For any business to operate successfully in India, it is essential to have a finger on the pulse of the nation. To do that, you need first to know how strongly they feel about their gods and goddesses. Then, it is equally essential to follow practices that do not overstep any religious boundaries as that can lead to issues both in the short and long run. In the end, you do not want the second most populated country in the world to be against your product as that just means you have lost quite a significant amount of your audience in one go.
We all learn from our mistakes. In the case of playing with Indian sentiments, there have been several over the years. For a lot of Western countries where Hinduism might be trivial at times, the gods and goddesses of India are vibrant and colourful characters. As a result, there are times when photos and illustrations of religious identities are used on objects like playing cards, slippers, and even in online casino games. All of these are highly offensive to Hindus, especially placing any photos of a god near the feet. These instances have led to much uproar resulting in the cancellation of these products worldwide.
An excellent way to overcome these problems is to streamline your business so that it caters specifically to the region. Taking the example of online gambling, live casino India, for instance, provides its customers access to casinos and live games that are specially for Indians. Not only are there live dealers that speak the local language, but are also well aware of the local sentiments making sure that no boundaries are every crossed.
Personalise the Experience
Another way to win over the local sentiments of the people is by providing them options they are familiar with. Take the Hindu festivals of Diwali and Holi wherein people come together to celebrate the victory of good over evil. Part of the celebrations does involve people enjoying traditional card games like Andar Bahar and Teen Patti. Sticking with our example of online casinos, nowadays, these casinos are offering their Indian customers the chance to play and win through these local games, thus keeping the environment more casual and familiar.
What’s in the Future
The good thing about the world right now is that more and more people are starting to accept different faiths and beliefs. Hindus around the world have come together recently to help others who have been oppressed or misrepresented. Many have supported the black lives matter campaign, and Hindu organisations have applauded the change of the “Redskins” name and brand. Thus, we are hopeful that people from all parts of the world will pay special attention to Hindu sentiments hereon, working towards a society that focuses on a lifestyle that is peaceful and spiritual in its temperament.