Sri Pada Sri Vallbha Aradhana Utsavam is a grand event observed on Guru Dwadasi in Sreepada Vallabha Maha Samsthanam at Pithapuram of Srikakulam district, Andhra Pradesh. Guru Dwadashi Puja 2009 date is October 14. Pithapuram is also called as Padagaya kshetram. As per Hindu scriptures, Pithapuram is one of the most powerful Astadasha Shakti Peethas. Sri Pada Vallabha Swamy is considered as one of the avatara of Lord Dattatreya.
Guru Dwadashi is observed as Govatsa Dwadasi in other places of India. In Gujarat this day is celebrated as Vaag Baras and in Maharashtra as Vasu Baras. Govamsa Puja is the other name for Govasta Dwadashi.
Puruhutika Devi temple in Pithapuram is one of the Astadasha Shakti Peetha temples. This temple is dedicated to Lord Kukkuteshwara Swamy (Lord Shiva) and his consort Goddess Sri Puruhutika Devi (Goddess Sri Rajarajeshwari Devi).
Importance and Sanctity of Pithapuram:
The kshetrams or the temples located here can directly indicate the significance and sanctity of Pithapuram. In Pithapuram Sri Puruhuthika Devi is consecrated with Lord Sri Kukkuteshwara Swamy, hence it is one of the 18 Shakti Peethams (Prominent temples of Mother Goddess, Shakti) and a popular Shiva Kshetram.
Sri Pada Gaya Kshetram – Sri Pada Vallabha Temple in Pithapuram:
Pithapuram is also important for Vishnu devotees as it is Sri Pada Gaya Kshetram. Puranas explain that in Pithapuram Lord Dattatreya, the SadGuru Deva of Sakala Loka (Teacher for whole universe), was incarnated as Sri Sri Pada Vallabha Swamy. Pithapuram is located in East Godavari district of Andhra Pradesh.
Shakti Peetham in Pithapuram – Goddess Sri Puruhutika Devi Temple:
The temple of Goddess Sri Rajarajshwari Devi is one of the ancient temples of India. The Lord Goddess of Pitahpuram, Sri Puruhuthika Devi’s Pitham is lying here and because of that the name of the Goddess became “Puruhuthika Devi” and the town is called as “Pithapuram”.