Andhericha Raja has successfully applied to register ‘Navsala Pavnara Andhericha Raja’. An organizer of this mandal said, “We want to preserve it and don’t want anyone to misuse it. Several people print it on T-shirts.”
Azadnagar Sarvajanik Ganeshotsav Mandal its Ganesh idol’s name
Chinchpokli Sarvajanik Ganeshotsav Mandal has applied the calligraphy of ‘Chi’ in Devnagari script that is designed by artist Achyut Palav.
Seagull Experts Commercial Services Pvt Ltd has applied for ‘Chinchpoklicha Chintamani’. This group has to its credit Nagpur’s oranges, Kolhapur’s jiggery, Puneri Pagadi, Mahabaleshwar’s strawberries and Nasik’s grapes.
Lalbaug Sarvajanik Utsav Mandal, Ganesh Galli, has applied for registering ‘Mumbaicha Raja’ as their trademark. An organizer of this mandal said, “Protecting the brand is necessary to avoid any other individual or organization using or misusing it without permission of the mandal.”
It is a common practice in Mumbai that some established business houses mention in their official name board and website that they are the official sponsors of a particular Ganesh mandal. They also endorse their product and services in the name of those particular Ganesh mandal.
Some clothing industries come out with specially printed T.shirts that carries the names of popular Ganesh idols name and images. They get sold their clothing products and item at cheap rates in the open market. The general public is much attracted towards much type of T.shirts. They like to wear it during the Ganesh festival. Therefore steps need to be taken in this regard to stop misuses of these names in the public.