This festival is dedicated to the Serpent God ‘Guga’. It is celebrated in North Indian states, especially Punjab, Haryana, Himachal Pradesh, and Rajasthan. Guga Navami puja is observed by married women for wellness of their children. Those who are childless also observe Goga vrat to get children.
On the occasion of the festival Guga Navami melas and fairs are held in Rajasthan, Haryana and Punjab. Guga Navami Mela in Hamirpur, Himachal Pradesh, is the largest among all fairs organized during the festival. It is very similar to Naga Panchami or Nag Chaturthi festival celebrated all over India.